For Facebook's First ever NYC open Create event, I worked as part of a team of ad agency pros to create an 15 second Instagram ad spot for beloved Lower East side junk food parlor, Ray's Candy Store.
Together we worked with Ray's to come up with an ad concept, shoot and edit the video all in one day, hack-a-thon style. I also created all the animations for the video, which also became official GIF stickers users can ad to thei social meda stories.
Alternat Ad Cut
A few weeks later Kim Kardashian and her entourage were spotted at Ray's and even used the stickers when they shared their experience!
