A cover illustration for Adweek magazine exploring the anticipated challenges facing marketers in 2025. The piece depicts industry professionals aboard a rollercoaster descending into political and economic turbulence, visualizing the uncertainty ahead for brands and marketing strategies.
This editorial illustration merges political commentary with visual metaphor, using the universal language of theme park thrills to capture a complex narrative about market dynamics and industry adaptation. The composition balances humor with gravity, leading viewers through multiple levels of storytelling while maintaining the immediate impact required for newsstand presence.
Publication: Adweek Magazine
Art Directors: Trent J., Fiona Kane-Salafia
Medium: Digital
Purpose: Magazine Cover, Editorial
Art Directors: Trent J., Fiona Kane-Salafia
Medium: Digital
Purpose: Magazine Cover, Editorial
Part of a series of stories examining marketing challenges in a shifting political landscape.
